Ask for a short introduction
A first call with no prior contact.
Hi [first name], this is [your name] from [company]. This is a sales call about [specific problem]. May I take 30 seconds to explain why I called, then you can tell me if it is relevant?
Next step: If they agree, name one problem and ask one question. If they decline, end the call.
Ask about the calling workflow
You sell a service that supports an outbound sales team.
Hi [first name], I am [your name] with [company]. We help sales teams with [specific task]. I am calling to learn whether your reps handle that in the CRM or in a separate tool. Is that something you oversee?
Next step: Let the answer guide the next question. Do not assume the team has a problem.
Use a verified hiring signal
You read a current public job listing that relates to your service.
Hi [first name], [your name] from [company]. I saw your public listing for [role] on [source]. We work on [relevant task], so I wanted to ask how you are handling that while the team grows. Is now a suitable time for one question?
Next step: Confirm the listing is current before the call. Do not imply that you know the hiring plan.
Start with a process question
Your service relates to a specific operating process.
Hi [first name], this is [your name] at [company]. I am calling about [process], which our service supports. Are you the person who manages that process, or should I speak with someone else?
Next step: If the person manages it, ask how the process works today. If not, accept their direction.
Check whether the problem is a priority
You need to establish fit with a small business owner.
Hi [first name], I am [your name] from [company]. We offer [plain description of service]. I do not know whether [problem] is a priority for your business. May I ask how you handle it today?
Next step: Use their answer to assess fit. Do not turn a low-priority issue into an urgent claim.
Follow up on an actual request
The recipient actually asked for a call about a named topic.
Hi [first name], this is [your name] from [company]. You requested a call about [topic] through [form or event] on [date]. Is this still a good time to discuss the question you sent?
Next step: Use only when the request exists. Confirm the topic and let the recipient set the scope.